Business

could uk supermarkets be forced to show unit prices for promos — and what that would mean for low‑income shoppers

Why unit pricing on promos matters to shoppers like meWhen I'm shopping on a tight budget, the little numbers beneath the big yellow price tag can make a huge difference. Unit prices — the cost per 100g, per litre or per item — tell you whether the "3 for 2" or the "50% off" really represents a bargain, or whether it's just clever marketing. Lately there’s been growing discussion in...

Jul 29, 2026 by Mathilde Laurent
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could uk supermarkets be forced to show unit prices for promos — and what that would mean for low‑income shoppers

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